AMM Poll Shows 64% Back Sales Levy
The Association of Manitoba Municipalities (AMM) commissioned Probe Research Inc. to conduct a study into citizen awareness of a public awareness campaign that the Association carried out in the weeks leading up to the Oct. 4, 2011 Manitoba general election. This study sought to measure the extent to which the advertising reached and ultimately influenced the Manitoba public.
To measure the campaign’s effectiveness, Probe Research, in close consultation with representatives of the AMM, designed an online survey to be conducted among the Probe Research Online Panel. Invitations to participate in the survey were successfully e-mailed to 2,736 panelists. The survey accepted completions from Nov. 14th, 2011 to Nov. 21st, 2011.
More than four-in-ten respondents indicated that they would dedicate these funds to community infrastructure improvement (44%), well ahead of the numbers recorded in favour of dedicating these funds to healthcare (27%), public education (11%), public safety (10%) or improving the local economy (8%).
